Brand Activation

Axis Bank Flashback Campaign

‘Flashback – Yaadon ka Fullhouse’ is a pan India film festival of specially curated screenings of the movies for Senior Citizen customers of Axis bank.

Covered 21 location Pan-India.

The concept of classic movie screenings managed to captivate the audience and the feedbacks from all the senior citizens was overwhelming!

Received a number of awards for this beautiful campaign!